Metso virtual Liveroom was created as a solution to launch, promote and present in real time their Nordtrack™ ja Lokotrack® -product families. Kuubi has been part of this journey from the beginning, from design to production.

The Liveroom has been successfully extended to be used as a platform for virtual events. Latest being an incredible Metso Liveroom Parts & Services Virtual Live Event 2023 and launching the whole new virtual space, Quarry World, in the event. Concurrently, the Liveroom Services and Parts stands were improved and underwent some beautiful and more user friendly updates for the event.

Metso identified a clear need for a versatile virtual space that could effectively present the Nordtrack™ and Lokotrack® product families while also serving as a global platform for hosting virtual events. Metso Liveroom was launched in 2021 to meet this need, providing a visually impressive and highly functional environment designed to offer an engaging alternative to live, in-person experiences.

The virtual space is built to be immersive, easily upgradable, and adaptable to future product expansions and new launches. It integrates 3D models, promotional videos, instructional content, and technical information, creating a unique customer experience for a global audience. The emphasis on scalability and smooth usability ensures that Metso Liveroom remains a cutting-edge solution for virtual events and product presentations.

In 2023, significant updates were made to enhance the virtual event experience in the Liveroom:

• Parts and Services stands were renewed to provide a more engaging environment.
• A new modular expansion called Quarry World was integrated, adding more depth to the virtual space.
• The global Parts & Services 2023 Live Event was successfully hosted, showcasing the Liveroom’s capabilities as a prime venue for large-scale virtual events.
• Virtual people were added throughout the Liveroom to give perspective on the size and scale of the machinery.
• New advertising surfaces, including video screens in the lobby and on the jumbotron, were introduced to enhance visual impact.

Since its launch, the Metso Liveroom has proven to be a crucial tool for hosting virtual events, connecting with partners and distributors in real-time across multiple languages. Its design, focused on easy updates and modularity, has allowed for continuous improvements and expansions, making it a vital part of Metso’s virtual event strategy and marketing campaigns.

The technical implementation utilized the Storyblok content management system, enabling real-time content updates and seamless integration with Metso’s systems for enhanced tracking.